What this framework is
Rule 506(c) permits general solicitation of a private offering — including public marketing, website fundraising pages, newsletters, and social posts — subject to two key conditions: every purchaser must be accredited, and the issuer must take reasonable steps to verify accredited status. The SEC describes non-exclusive verification methods that can include reviewing specified documents or obtaining written confirmation from a qualified third party. The right method depends on the facts and should be settled with counsel.